How Burger King Is Making a Comeback

From Problem Solvers by Entrepreneur Media

May 18, 2026 · 43 min

About this episode

Tom Curtis, President of Burger King, discusses the brand's comeback strategy and the importance of direct customer feedback.

The President of Burger King, Tom Curtis, knew the brand had gotten stale and that customers had drifted away. So he did something almost no executive does. He gave out a phone number and told people to call him directly. Over 41,000 calls came in. What followed was a viral moment but more importantly, it became a real-time feedback engine. Tom sits down with Jason to talk about why he opened the phone lines, what Burger King has actually done with everything it heard, and how the brand spent four years quietly rebuilding before it ever asked customers to come back. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Jason

Guest: Tom Curtis

Topics covered

brand strategy
customer feedback
business turnaround
executive leadership
marketing

Keywords

Burger King
Tom Curtis
customer calls
brand rebuilding
marketing strategy

Mentioned in this episode

Organizations: Burger King, Entrepreneur Media