Tetris: Building a Brand Beyond the Block

From Problem Solvers by Entrepreneur Media

May 4, 2026 · 26 min

About this episode

Maya Rogers discusses the challenges of managing the Tetris brand while appealing to both nostalgic fans and new generations.

If you're a 90s kid like Jason, you probably grew up with Tetris. But not like Maya Rogers grew up with Tetris. Her dad brought the game from the Soviet Union to the rest of the world. Now Maya runs the brand herself, and the job is trickier than it sounds. How do you honor something people feel deeply nostalgic about while also making sure a seven-year-old in 2026 cares about it too? Maya joins Jason to break down the strategy, including one surprisingly powerful legal move that keeps anyone from just copying the game and calling it something else. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Jason

Guest: Maya Rogers

Topics covered

branding
nostalgia
game development
entrepreneurship
legal strategy

Keywords

Tetris
branding
nostalgia
Maya Rogers
game strategy
entrepreneurship
legal protection

Mentioned in this episode

Organizations: Tetris, Soviet Union

Places: 2026