Insider's Guide to LinkedIn

From Problem Solvers by Entrepreneur Media

March 23, 2026 · 40 min

About this episode

Jason talks with Laura Lorenzetti about building a personal brand on LinkedIn and effective content strategies.

Everyone says to “build your personal brand,” but how do you actually do that on LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, about what really works and what doesn’t. They walk through how to create content that sparks conversation and build a repeatable strategy for growing your personal brand. Along the way, they bust some common LinkedIn myths, and Laura shares when the perfect time to post on LinkedIn really is. Whether you're growing a business or a career, this is how to make LinkedIn work for you. This is a new edit of an older episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Jason

Guest: Laura Lorenzetti

Topics covered

personal branding
LinkedIn strategies
content creation
career growth
business development

Keywords

LinkedIn
personal brand
content strategy
career
business

Mentioned in this episode

Organizations: LinkedIn News