About this episode
Jason speaks with Kevin Maney about the concept of category creation in business.
What if the secret to winning in business isn't competing better? What if it's competing less? That's the idea behind category creation. And this week, Jason is speaking with Kevin Maney, co-author of The Category Creation Formula, to break down exactly how it works. Kevin lays out a simple but powerful formula for creating and owning your category. Drawing on real-world examples ranging from the minivan to White Claw, Maney shares his strategies for success. Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Host: Jason
Guest: Kevin Maney
Topics covered
- category creation
- business strategy
- entrepreneurship
- competition
- success strategies
Keywords
- category creation
- business
- entrepreneurship
- competition
- success
- strategy
- Kevin Maney
Mentioned in this episode
Products: minivan, White Claw
Books & works: The Category Creation Formula
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