EP93 Monetize This! How you can turn data, AI, and innovation into revenue.

About this episode

Jay Stansell interviews Nicole Segerer about software monetization and the role of AI and data in revenue growth.

Summary In this episode of the Product Coalition podcast, Jay Stansell interviews Nicole Segerer, a general manager at Revenera, discussing the evolving landscape of software monetization. They explore the impact of AI, data intelligence, and innovative pricing models on revenue growth. Nicole shares insights on the challenges product leaders face, the importance of collaboration across teams, and best practices for implementing effective monetization strategies. The conversation emphasizes the need for data-driven decision-making and understanding customer value to succeed in the competitive software market. Takeaways * Monetization is crucial for software companies. * AI introduces new costs and challenges for profitability. * Product leaders must focus on customer value, not just features. * Usage intelligence is essential for effective pricing strategies. * Collaboration across teams is vital for successful monetization. * Executive buy-in is necessary for new monetization models. * Companies should count usage before implementing pricing changes. * Legacy industries may struggle with modern monetization strategies. * Innovative pricing models can include hybrid approaches. *…

People in this episode

Host: Jay Stansell

Guest: Nicole Segerer

Topics covered

• software monetization
• AI
• data intelligence
• pricing models
• revenue growth

Keywords

• customer value
• collaboration
• usage intelligence
• executive buy-in
• innovative pricing

Mentioned in this episode

Products: Revenera

Books & works: Monetize This!, Unlearning Misconceptions in Product Management

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