EP94 Do We Really Need Research for This? How to Know, Fast

EP94 Do We Really Need Research for This? How to Know, Fast

From Product Coalition Podcast by Jay Stansell

October 23, 2025 · 34 min

About this episode

Jay Stansell discusses the importance of research in product management with user experience researcher Anna Bello-Elliott.

Summary In this episode of the Product Coalition Podcast, host Jay Stansel speaks with Anna Bello-Elliott, a seasoned user experience researcher, about the critical role of research in product management. They discuss the challenges product managers face in determining when research is necessary, the signs that indicate a need for deeper understanding of customer needs, and the importance of risk management in product decisions. Anna shares her insights on how to evaluate the necessity of research, the emotional attachments that can cloud judgment, and the evolving role of AI in the research process. The conversation emphasizes the need for collaboration between product and research teams to create effective solutions that meet user needs. Takeaways * Product managers face pressure from multiple directions. * Research is essential for understanding customer needs. * Identifying risks is crucial in product development. * Teams should ask critical questions before proceeding. * Emotional attachments can hinder effective research. * AI tools can enhance research efficiency. * Collaboration between product and research is vital. * Research should inform product strategy and planning…

People in this episode

Guest: Anna Bello-Elliott

Topics covered

  • user experience research
  • product management
  • customer needs
  • risk management
  • AI in research
  • collaboration

Keywords

  • research necessity
  • emotional attachments
  • product strategy
  • effective solutions

Mentioned in this episode

Products: AI tools

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