Storytelling: How to Do It Right to Always Win Over Your Audience

About this episode

The episode discusses effective storytelling techniques and their impact on audience engagement and memory retention.

Storytelling, why the best storytellers aren't born with a gift, what the research says about how storytelling rewires the way your audience thinks, and three protocols to make your storytelling so sharp that people remember you long after you stop talking. STUDY CITATIONS Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79 (5), 701–721. Stephens, G. J., Silbert, L. J., & Hasson, U...

People in this episode

Host: Brandon White

Topics covered

• storytelling
• audience engagement
• persuasion
• communication skills
• memory retention

Keywords

• storytelling
• audience
• persuasion
• communication
• memory
• protocols
• research

Mentioned in this episode

Books & works: Journal of Personality and Social Psychology

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