The Intransigent Minority: How 3% Can Control the Other 97%

About this episode

This episode explores how a small intransigent minority can influence the majority and offers protocols to recognize and respond to this phenomenon.

The intransigent minority, why a tiny fraction of any group can reshape the rules for everyone else, what the research says about how small that fraction can be, and 3 protocols to spot when an intransigent minority is steering your choices so you stop finding out after the fact and what you can do about when you find out. STUDY CITATIONS Centola, D., Becker, J., Brackbill, D., & Baronchelli, A. (2018). Experimental evidence for tipping points in social convention. Science, 360(6393), 111...

People in this episode

Host: Brandon White

Topics covered

• intransigent minority
• social influence
• decision making
• group dynamics
• tipping points

Keywords

• intransigent minority
• social convention
• tipping points
• decision making
• group behavior

Mentioned in this episode

Organizations: Science

Books & works: Experimental evidence for tipping points in social convention

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