EP334 Stop Guessing- Use Benchmarks to Fund Profitable Growth

EP334 Stop Guessing- Use Benchmarks to Fund Profitable Growth

From Profit With A Plan by Marcia Riner - Business Growth Strategist

January 27, 2026 · 39 min · Episode 334

About this episode

This episode discusses how to use benchmarks to effectively fund growth in agencies and professional service firms.

Stop Guessing- Use Benchmarks to Fund Profitable Growth EP334 Profit With A Plan PodcastReleased January 27, 2026 Guest: Jon Morris, CEO of Fiscal AdvocateHost: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist 🎯 Episode Summary If you’re spending on growth but your revenue is not moving, your budget might be the real problem. In this episode, we break down how agencies and professional service firms can intentionally fund sales, marketing, and R&D instead of relying on referrals and hope. You’ll hear how to use benchmarks to spot what’s off, track whether your investments are working, and make decisions that lead to real profit and a lot more peace of mind. 🎥 What You’ll Learn • Why underfunding sales, marketing, and R&D causes growth to stall• How your income statement tells the real story of your priorities• The key benchmarks agencies can use to stop guessing• How to judge marketing ROI using break-even timing• Why budgets should stay steady while tactics keep evolving• How fractional CFO support creates urgency and clarity fast ⏱️ Timestamp Highlights [00:06] Spending on growth but not growing, here’s why results stall[06:32] The 8% sales and…

People in this episode

Hosts: Marcia Riner, Marcia

Guest: Jon Morris

Topics covered

  • business growth
  • benchmarks
  • sales
  • marketing
  • R&D
  • profitability

Keywords

  • budgeting
  • marketing ROI
  • income statement
  • fractional CFO

Mentioned in this episode

Products: Fiscal Advocate

Books & works: Profit With A Plan

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