Building Owl Roofing: The Story Behind the Growth
From Roofing Podcast: Hook Better Leads by Tim Brown
May 5, 2026 · 38 min · Episode 408
About this episode
Tim Brown discusses the launch and growth of Owl Roofing, sharing insights from his experience in marketing and the roofing industry.
Guest: Tim Brown — Founder, Hook Agency | Co-Founder, Owl Roofing Guest Links: Website: https://owlroofing.com | https://hookagency.com The marketer who built Hook Agency advising roofing companies for over a decade just started one of his own. In this episode, Tim Brown takes the guest seat to break down Owl Roofing, his new home service venture in Minneapolis that hit $480K sold in its first real month of business. He covers what actually transfers from running a 10-year-old marketing agency to launching a roofing company from scratch, what's working faster than expected, and the mistakes he's actively trying to avoid based on a decade of watching other roofers make them. You'll learn: Why he started a roofing company on top of running Hook Agency and raising two kids What it actually feels like to step away from the company that made your name How $161,000 of starting capital changed the entire game vs. starting from $20K Why Google Organic and Google Paid are crushing every other lead source out of the gate The "lead babies" problem: why giving reps too many leads kills their hunger Cash flow trap most new roofing companies fall into (the bank account isn't your money) Why a…
People in this episode
Guest: Tim Brown
Topics covered
- roofing industry
- business growth
- marketing strategies
- lead generation
- entrepreneurship
Keywords
- Owl Roofing
- Hook Agency
- lead generation
- roofing business
- marketing strategies
- entrepreneurship
- Google Ads
Mentioned in this episode
Organizations: Hook Agency, Owl Roofing
Places: Minneapolis, Google, Monarch Roofing
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