From Local Roofer to Multi-Location Brand

About this episode

Kris Werner discusses the evolution of Werner Roofing from a local business to a multi-location brand and shares insights on operational strategies and industry challenges.

Guest: Kris Werner — President, Werner Roofing | IHS Group (Infinity Home Services) Guest Links: Website: https://www.wernerroofing.com | Phone: (616) 638-4662 Kris Werner runs Werner Roofing in Grand Haven, Michigan, a "five mile famous" brand he built slowly from a one-man job into a multi-trade home service operation now partnered with Infinity Home Services. In this episode, he gets practical about what actually changes when you join a private equity backed family of brands, why best practice sharing with 25 other roofing companies is the unfair advantage most owners don't have, and the operational details that separate a $4M roofer from a $10M+ company. The conversation also goes into adding trades the right way, why Werner doesn't chase storms, how Castle and Diamond metal shingles compare, what's actually slowing down GAF solar shingle adoption, and why a "divine discontent" customer expectation curve is reshaping the entire industry. You'll learn: Why "five mile famous" beats trying to be a regional powerhouse How to add metal roofing, gutters, siding, and windows without breaking your ops What private equity actually changes (and what stays the same) How 25 brand…

People in this episode

Host: Tim Brown

Guest: Kris Werner

Topics covered

• business growth
• roofing industry
• private equity
• best practices
• operational efficiency
• multi-location branding

Keywords

• roofing
• private equity
• business growth
• multi-location
• best practices
• operational details
• storm chasing
• customer expectations

Mentioned in this episode

Organizations: Werner Roofing, IHS Group, Infinity Home Services, GAF

Products: Castle and Diamond metal shingles, GAF solar shingle

Places: Grand Haven, Michigan

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