Roofing Social Media Playbook so They “See You Everywhere”

Roofing Social Media Playbook so They “See You Everywhere”

From Roofing Podcast: Hook Better Leads by Tim Brown

March 3, 2026 · 37 min · Episode 399

About this episode

This episode provides a comprehensive social media strategy for roofing companies to enhance their visibility without traditional advertising methods.

Guest: Tearah Rice – Marketing Director, Eco Roofing Solutions (Arizona) Guest Links: Website: https://ecoroofaz.com/ Instagram: https://www.instagram.com/notyouraveragerooferaz/ This episode lays out a ruthless roofing social media playbook for becoming the company homeowners say they “see everywhere,” without billboards or dumping tens of thousands into SEO, by winning attention inside the feeds people already scroll every day. It breaks down why most contractors don’t post even when they know they should—camera fear, imposter syndrome, overthinking their voice/face, lack of time, inconsistency, and getting emotionally derailed by negative comments—and shows how to flip those into advantages by treating posting like reps in the gym. It explains how frequency creates more “shots on goal,” why posting four times a day across platforms accelerates learning, and why relying on one post per day is a slow way to find what actually works. It dives into the real separation between content types, including why Stories are the relationship engine (DM starters, trust building, warm behind-the-scenes), while feed content is the growth engine, plus how to start without talking on camera by…

People in this episode

Guest: Tearah Rice

Topics covered

  • social media marketing
  • roofing industry
  • content creation
  • branding
  • digital marketing

Keywords

  • roofing social media playbook
  • camera fear
  • imposter syndrome
  • posting frequency
  • content types
  • B-roll
  • meme templates

Mentioned in this episode

Products: Eco Roofing Solutions

Places: Arizona

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