Ways To Get Your Roofing Customers to Refer

Ways To Get Your Roofing Customers to Refer

From Roofing Podcast: Hook Better Leads by Tim Brown

March 17, 2026 · 37 min · Episode 401

About this episode

This episode discusses strategies for roofing companies to increase customer referrals and maintain visibility long after the job is done.

Guest: Derick Hihn – Founder, Shingle Tomb Guest Links: Website: https://shingletomb.com This episode breaks down how roofing companies can increase referrals and stay top-of-mind for 20 years by turning leftover shingles into a functional branded asset instead of letting the relationship die after the install. It explains the core problem most roofers ignore: homeowners are excited right after the job, but that energy fades fast, business cards get buried in junk drawers, and even good companies get forgotten when the next roofing issue shows up years later. The episode walks through the origin of Shingle Tomb, how it evolved from rougher early prototypes into a cleaner “briefcase-style” shingle storage box, and why the product works best not as a gimmick but as one piece of a broader referral system. It dives into how the box gives leftover shingles real homeowner value, why a branded leave-behind keeps the contractor visible in garages and storage areas for years, and how that visibility increases the odds of referrals, repeat calls, and word-of-mouth recognition. The conversation also gets tactical on broader referral strategy, including using Yeti cups and functional swag…

People in this episode

Guest: Derick Hihn

Topics covered

  • referrals
  • roofing
  • customer retention
  • marketing strategies
  • branding

Keywords

  • referral system
  • Shingle Tomb
  • branded leave-behind
  • functional swag
  • QR-based referral systems
  • neighbor-to-neighbor introductions

Mentioned in this episode

Products: Shingle Tomb, Yeti

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