How to execute a complete SaaS company pivot in ONE DAY with Simon Manz @entitys.io

About this episode

In this episode, Anna Nadeina interviews Simon Manz about executing a SaaS company pivot from services to product in one day.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ , a serial acquirer of B2B SaaS companies. In episode #9 of season 6, Anna Nadeina talks with Simon Manz, founder of entitys.io , a cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) platform specifically designed for small and medium-sized enterprises (SMEs) in the B2B sector. Simon joins the podcast to unpack one of the hardest pivots in SaaS: transforming a professional services company into a product-focused software business. ----------- Episode's Chapters ----------- 0:05 — Introduction & Product Overview 1:24 — Simon's Background & Journey to Entities 3:03 — Pivoting from Services to SaaS Product 7:14 — Culture Change & Team Transformation 12:36 — Identifying the Right ICP 15:00 — Building Relationships in B2B Mid-Market 22:38 — Why Bootstrap vs VC Funding 25:48 — Positioning & Marketing Strategy 28:13 — Building Reviews & Community 36:19 — Wins, Failures & Key Lessons Simon - https://www.linkedin.com/in/simon-manz/ entitys - entitys.io Subscribe to our channel to be…

People in this episode

Host: Anna Nadeina

Guest: Simon Manz

Topics covered

• SaaS pivot
• B2B marketing
• product development
• team transformation
• funding strategies
• customer relationships

Keywords

• SaaS
• pivot
• B2B
• product management
• funding
• marketing strategy
• customer relationships

Sponsors

saas.group

Mentioned in this episode

Organizations: entitys.io, B2B SaaS, Product Information Management (PIM), Digital Asset Management (DAM)

Places: SMEs

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