How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics

About this episode

In this episode, Anna Nadeina interviews Marko Saric about maintaining a low churn rate while achieving significant growth at Plausible Analytics.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ , a serial acquirer of B2B SaaS companies. In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like. Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing." In this episode: → The single blog post that drove more traffic in 4 hours than the previous year combined → Why going open source almost became their biggest threat → What ChatGPT traffic actually converts like vs. Google → How word of mouth becomes a growth engine you don't have to manage → Why Plausible ignores every acquisition and investor email ----------- Episode's Chapters ----------- 0:05 — Intro & Plausible Overview 4:49 — Going Open Source: Lessons & Pitfalls 8:58 — SEO, Content Marketing & AI Discovery 17:04 — Building…

People in this episode

Host: Anna Nadeina

Guest: Marko Saric

Topics covered

• churn rate
• bootstrapped growth
• marketing strategies
• customer acquisition
• SEO
• content marketing

Keywords

• churn
• revenue growth
• bootstrapped
• marketing
• SEO
• content marketing
• customer retention
• Plausible Analytics

Sponsors

saas.group

Mentioned in this episode

Organizations: Plausible Analytics

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