Ep 12: Baked-in Brilliance with Aisling Tuck

About this episode

Aisling Tuck shares her journey from home baker to CEO of Naked Bakes, discussing the challenges and successes of scaling her vegan cookie business.

What does it take to scale a bakery into Ireland’s largest vegan cookie supplier starting from your mum’s kitchen at 21? In this inspiring episode of Sales Leader Secrets, Amanda Downs chats to Aisling Tuck founder and CEO of Naked Bakes, who shares her journey from passionate home baker to entrepreneur and emerging sales leader. From experimenting with vegan recipes to overcoming a steep learning curve in leadership and finance, Aisling opens up about the realities of running a fast-growing business. She discusses building a team from scratch, the impact of lockdown, and learning to set the right culture from the top. Plus, hear how Naked Bakes’ products make a real difference for customers, and why empathy and networking are essential for success. Here are the highlights: 00:00 Introduction: Aisling’s journey from Dublin kitchen to scaling a business   06:42 Rushed hiring due to stress led to mismatches 09:46 It's about the people: Working with an amazing team and making a difference in customers' lives. 11:20 Balancing your time and work stress is challenging; downtime is essential for productivity. 14:34  Future plans and launching new products 18:14 Never…

People in this episode

Host: Amanda Downs

Guest: Aisling Tuck

Topics covered

• entrepreneurship
• vegan baking
• leadership
• team building
• business growth
• networking
• empathy

Keywords

• vegan cookies
• business scaling
• leadership challenges
• team culture
• networking
• empathy
• entrepreneur journey

Mentioned in this episode

Organizations: Naked Bakes

Places: Ireland, Dublin

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