S2, Ep 08: A Glamping Good Leader!

S2, Ep 08: A Glamping Good Leader!

From Sales Leader Secrets by Uspire

July 1, 2025 · 29 min · Season 2 · Episode 8

About this episode

Joanne Collinge shares her journey of transforming a farm field into a successful glamping business.

Ever thought a farm field could turn into a five-star getaway? In this episode of Sales Leader Secrets, Amanda Downs chats with Joanne Collinge, a former teacher who traded the classroom for a life on the family farm in Lancashire. What started as a challenge to bring in extra income has grown into Little Oakhurst Boutique Glamping, a rural retreat with serious charm. Joanne shares how she built the business from scratch, using creativity, second-hand materials, and sheer determination. With no background in sales or marketing, she learned as she went, often with her daughter by her side guiding her through social media. Listen to hear how Joanne turned a side project into a standout brand, what it’s really like running a business with your family, and why keeping it personal has made all the difference. Here are the Highlights: 00:00 Introduction  02:08 A career crossroads, from the classroom to the farm 05:14 Glamping begins: A naive idea, and taking a bold leap 07:58 Growing with grit: Building with scrap and story 10:32 Leading as a family: roles, respect, and Rr16:43 Standing out in sales: Marketing & ‘Four in a Bed’ fame 19:34 Values-driven leadership: respect…

People in this episode

Host: Amanda Downs

Guest: Joanne Collinge

Topics covered

  • glamping
  • entrepreneurship
  • family business
  • leadership
  • marketing
  • sustainability

Keywords

  • glamping
  • business growth
  • family leadership
  • marketing strategies
  • sustainable practices

Mentioned in this episode

Organizations: Little Oakhurst Boutique Glamping

Places: Lancashire

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