S2, Ep 11: Leading Through Language with Anne Unsworth
From Sales Leader Secrets by Uspire
November 4, 2025 · 29 min · Season 2 · Episode 11
About this episode
In this episode, Amanda Downs interviews Anne Unsworth about leading with trust and the importance of communication in transforming organizations.
What does it mean to lead with trust and transform an organisation for the future? In this episode of Sales Leader Secrets, Amanda Downs chats to Anne Unsworth, Head of Retail Operations at Dee Set: Complete Retail Solutions, master practitioner of NLP, and a passionate champion of people in commercial teams. Anne’s journey is a lesson in resilience and curiosity. From building her career at Master Foods (Mars), through two decades at Tactical Solutions supporting iconic brands in retail, to leading ESG strategy and championing diversity, her approach is founded on integrity, transparency, and the belief that people are at the heart of every successful business. If you’re interested in leading sustainable change and tapping into the power of communication, make sure you tune in. Here are the highlights: 00:00 Introduction: Anne’s career journey from hospitality to field marketing 02:09 What is field marketing in retail? 03:17 Leading ESG: sustainability and social responsibility 05:10 Focusing on Diversity, Equity & Inclusion 06:52 Anne’s first management role and building relationships 07:32 How team meetings shaped her approach to leadership 08:45 Learning every day…
People in this episode
Host: Amanda Downs
Guest: Anne Unsworth
Topics covered
- leadership
- communication
- sustainability
- diversity
- NLP
- trust
Keywords
- leadership
- trust
- communication
- sustainability
- diversity
- NLP
- retail
- ESG
- management
Mentioned in this episode
Organizations: Dee Set: Complete Retail Solutions, Master Foods (Mars), Tactical Solutions
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