B2B Paid Social has to earn it's keep.
From Serious Social from immediate future by immediate future - breaking the social boring
June 4, 2026 · 1h 0m · Season 1 · Episode 5
About this episode
The episode discusses the scrutiny B2B paid social is facing and how marketers can demonstrate its value.
In this episode of the Immediate Future podcast, Tom Platt is joined by Immediate Future Managing Director Colin Jacobs to explore why B2B paid social is facing more scrutiny than ever before and what marketers need to do to prove its value. As budgets tighten and leadership teams demand clearer evidence of commercial impact, many B2B marketers are finding themselves under pressure to demonstrate how paid social contributes to pipeline growth, lead generation, and revenue. The challenge isn't...
People in this episode
Host: Tom Platt
Guest: Colin Jacobs
Topics covered
- B2B marketing
- paid social
- commercial impact
- lead generation
- pipeline growth
Keywords
- B2B paid social
- marketing scrutiny
- commercial impact
- lead generation
- revenue
Mentioned in this episode
Organizations: Immediate Future
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