We Don't Have Time For This - Reset the Marketing Machine.

About this episode

Katy Howell interviews Maxine Ashbrook about the challenges and necessary changes in modern B2B marketing.

In this episode, Katy Howell, CEO at Immediate Future, sits down with Maxine Ashbrook, Marketing Director UK at Fujitsu, for a senior, no-nonsense conversation about the messy middle of modern B2B marketing. Today’s buyers are shortlisting without you in the room. Boards want ROI yesterday. And marketing teams are under constant pressure to deliver more with less. So what actually needs to change? Maxine shares a perspective leaders genuinely need. Instead of trying to outwork the chaos, she ...

People in this episode

Host: Katy Howell

Guest: Maxine Ashbrook

Topics covered

• B2B marketing
• marketing strategy
• ROI
• buyer behavior
• marketing pressure

Keywords

• B2B marketing
• marketing challenges
• ROI
• buyer shortlisting
• marketing teams

Mentioned in this episode

Organizations: Fujitsu

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