We Don't Have Time For This - When Buying Groups Collide

About this episode

Katy Howell discusses the challenges marketers face when addressing the needs of multiple generations within a single buying group.

Hi everyone, I’m Katy Howell, CEO at Immediate Future.This is the first episode of we don’t have time for this. It’s for marketers who are doing more with less, while buying decisions get messier and social, search, content, brand, comms, all of it, keeps getting judged like it’s a nice-to-have.Today’s pain is simple. You’re marketing to three generations inside one buying group and half the time you’re guessing what will land, what will be trusted, and what will get forwarded internally with...

People in this episode

Host: Katy Howell

Topics covered

• marketing
• buying groups
• generational marketing
• social media
• content strategy

Keywords

• marketing
• buying decisions
• generations
• social media
• content
• brand
• communications

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