Builder’s Show Field Report: Booths Built for the Buyer Journey

About this episode

Beth shares insights from the IBS 2026 trade show, focusing on effective booth strategies and brand experiences.

This week’s episode is a little different. Instead of a guest interview, Beth shares a field report from IBS 2026 in Orlando — breaking down what actually stood out on the show floor. From hidden products made visible, to gamified lead capture, to brands repositioning themselves around partnership instead of product, this episode unpacks the booth strategies that felt intentional and the ones that felt forgettable. The strongest brands weren’t just showcasing products. They were designing for decision-making and building ROI directly into the experience. If trade shows are part of your 2026 strategy, this one’s worth a listen.

People in this episode

Host: Beth

Topics covered

• trade shows
• booth strategies
• buyer journey
• lead capture
• brand positioning

Keywords

• trade shows
• booth design
• lead capture
• brand strategy
• buyer journey

Mentioned in this episode

Organizations: IBS 2026

Places: Orlando

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