Definitely...not a lot of numbers!

About this episode

The episode discusses various topics including AI, SEO, and data storytelling with guest Tim Ceuppens.

We’re back from summer break with a suitcase full of rants: from Google’s AI Overviews and the absurd death-of-SEO/CRO discourse to the Shopify + ChatGPT overreactions and the ongoing collapse of attention spans. We call out the engagement-bait apocalypse on LinkedIn, the myth of LLM “reasoning,” and why boring truths never make headlines. Then we shift gears to Apple’s vague Safari privacy update and how a single line in a press release sent everyone into chaos. Plus, special guest Tim Ceuppens, joins us to unpack data storytelling, analyst-stakeholder dysfunction, and what Pixar can teach you about presenting insights that actually land. Welcome back to Standard Deviation Podcast.

People in this episode

Hosts: Juliana Jackson, Simo Ahava

Guest: Tim Ceuppens

Topics covered

• AI
• data storytelling
• SEO
• CRO
• privacy
• engagement
• attention spans

Keywords

• AI Overviews
• Shopify
• ChatGPT
• data storytelling
• privacy update
• engagement-bait
• attention spans
• LLM reasoning

Mentioned in this episode

Organizations: Google, Shopify, ChatGPT, Apple, Pixar, LinkedIn

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