Ep. 64: Going Vertical: When SEO Meets Social Video

About this episode

Amanda Ferrill discusses how Temple University adapted their marketing strategy by integrating SEO with social video content amidst TikTok bans.

When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill reveals how Temple University turned platform uncertainty into opportunity by marrying keyword research with vertical video content on YouTube Shorts. Learn why ditching cute captions for searchable titles might be the smartest move your social team makes this year. Plus, find out how a video aimed at parents became their surprise hit, all thanks to thinking like a search engine instead of just a content creator.

People in this episode

Hosts: Dayana Kibilds, Safaniya Stevenson

Guest: Amanda Ferrill

Topics covered

• SEO
• social media
• video marketing
• content strategy
• digital marketing

Keywords

• SEO
• social video
• TikTok bans
• YouTube Shorts
• keyword research
• content creation
• digital strategy

Mentioned in this episode

Organizations: Temple University, TikTok, YouTube Shorts

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