#844: adMarketplace's John Nitti on GEO and the future of paid search

About this episode

The episode discusses the impact of generative AI on paid search and advertising with guest John Nitti from adMarketplace.

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete? Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior. For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we’re going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page. To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment…

People in this episode

Host: Greg Kihlström

Guest: John Nitti

Topics covered

• paid search
• generative AI
• customer behavior
• advertising future
• marketing technology

Keywords

• paid search
• generative AI
• advertising
• customer behavior
• marketing technology

Mentioned in this episode

Organizations: adMarketplace, Google

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