
#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI
From The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX by The Agile Brand
April 17, 2026 · 27 min · Season 8 · Episode 845
About this episode
Ariel Shulman discusses the importance of real-time web data for AI in business.
We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong? Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world. This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented in curated reports. Today, we're going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows, the quality of the public web data they consume is no longer an academic concern—it's a critical business imperative that impacts everything from competitive intelligence to dynamic pricing and customer experience. To help me discuss this topic, I'd like to welcome Ariel Shulman, Chief Product Officer at Bright Data. About Ariel Shulman Ariel Shulman is Chief Product Officer at Bright Data, the world's #1 web data infrastructure company for AI & BI. With more than 20,000 global customers, including 14 of the top 20 LLM labs, Bright Data powers…
People in this episode
Host: Greg Kihlström
Guest: Ariel Shulman
Topics covered
- real-time web data
- AI
- autonomous AI
- data quality
- competitive intelligence
- customer experience
Keywords
- real-time data
- AI models
- web data infrastructure
- dynamic pricing
- customer experience
- competitive intelligence
Mentioned in this episode
Organizations: Bright Data
More episodes of The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
- Linnworks CMO Hilary Smith on the manual work hiding inside "automated" operations · September 11, 2026 · 24 min
- Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding · September 9, 2026 · 21 min
- Marketing AI Institute's Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy · September 8, 2026 · 27 min
- From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content · September 7, 2026 · 17 min
- From Opticon 2026: IFPA's Jim Rucinski on running a global digital experience with two people · September 4, 2026 · 17 min
- Optimizely's Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human · September 3, 2026 · 22 min
Explore listener stats, chart rankings, contacts and more on the The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX podcast page.