#846: Red Points' Daniel Shapiro on brand protection in a deepfake world

About this episode

Daniel Shapiro discusses the importance of brand protection in the age of AI-powered deepfakes and counterfeits.

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online? Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value. Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build. To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points. About Daniel Shapiro Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy’s and eBay, where he served as Senior…

People in this episode

Host: Greg Kihlström

Guest: Daniel Shapiro

Topics covered

• brand protection
• deepfakes
• customer trust
• digital landscape
• counterfeits
• AI threats

Keywords

• brand protection
• deepfakes
• customer trust
• counterfeits
• digital enforcement
• IP abuse
• strategic partnerships

Mentioned in this episode

Organizations: Red Points, Macy’s, eBay

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