#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype

About this episode

The episode discusses the strategic value of a human-led content strategy in the age of AI and how to build a marketing technology ecosystem that delivers real results.

Now that AI can generate endless content, what is the true strategic value of a human-led content strategy? Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction. Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make AI a practical asset rather than a science project, and why so many CMOs are re-evaluating what they truly need from their platforms and partners. To help me discuss this topic, I'd like to welcome Jennifer Griffin Smith, CMO at Acquia back to the show. About Jennifer Griffin Smith A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. She focuses on the needs of customers and partners in the ever-changing…

People in this episode

Host: Greg Kihlström

Guest: Jennifer Griffin Smith

Topics covered

• MarTech
• AI
• content strategy
• customer experience
• marketing technology ecosystem

Keywords

• AI
• content orchestration
• CMO
• marketing technology
• customer experience
• innovation
• digital marketing

Mentioned in this episode

Organizations: Acquia

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