#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
From The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX by The Agile Brand
May 7, 2026 · 26 min · Season 8 · Episode 856
About this episode
This episode discusses how brands can become disruptors in a rapidly changing market with insights from Kaihan Krippendorff.
When you look at your five-year strategic plan, how much of it is dedicated to defending your current market share versus actively making it obsolete?Agility requires more than just reacting quickly to market shifts; it demands the foresight and structure to initiate those shifts yourself. This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more about CRMC 2026, June 1-3 in Frisco Texas at www.thecrmc.comToday, we're going to talk about the accelerating pace of change being driven by forces like artificial intelligence and digitization. These changes are creating a clear divide in the market, sorting brands into two distinct camps: the “Disruptors” and the “Disrupted.” We'll explore the patterns that separate these two groups and discuss practical frameworks for how established organizations can learn to shape the future, rather than be shaped by it. To help me discuss this topic, I'd like to welcome, Kaihan Krippendorff, Founder at Outthinker, and keynote speaker at CRMC, taking place June 1-3 in Frisco Texas. About Kaihan Krippendorff Kaihan Krippendorff is the Founder of…
People in this episode
Host: Greg Kihlström
Guest: Kaihan Krippendorff
Topics covered
- brand disruption
- strategic planning
- market agility
- artificial intelligence
- digitization
- business innovation
Keywords
- disruptors
- market share
- strategic planning
- business transformation
- customer experience
- innovation
- AI
- digitization
Sponsors
CRMC
Mentioned in this episode
Organizations: Outthinker
Places: Frisco Texas
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