#857: Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce

About this episode

The episode discusses the challenges of AI-driven commerce and the potential data black box it creates in customer journeys.

As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not more? Agility requires not just the speed to adopt new channels like generative AI, but the foresight to ensure these new touchpoints don't become blind spots in your customer journey. It demands that our data strategy evolves as quickly as our customer-facing technology. Today, we're going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google's Gemini, they risk creating a new data black box. When customer interactions happen inside these AI environments, the insights from those conversations can become disconnected from the overall customer journey, making it difficult to measure impact and act on what you've learned. To help me discuss this topic, I'd like to welcome Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium. Zack, welcome to the show! About Zack Wenthe Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as Director of Product Marketing & Customer Data Evangelist at…

People in this episode

Host: Greg Kihlström

Guest: Zack Wenthe

Topics covered

• AI-driven commerce
• customer journey
• data strategy
• generative AI
• customer insights

Keywords

• AI
• commerce
• customer journey
• data strategy
• Tealium
• generative AI
• customer insights

Mentioned in this episode

Organizations: Tealium, Google

Products: Gemini

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