Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy

About this episode

Alexi Hatch discusses the need to rebuild customer relationship strategies in light of changing consumer behaviors and the importance of first-party data.

What if the marketing playbook you've relied on for the past decade is quickly failing to get results?  When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the ground up. Today, we're going to talk about the shift away from rented audiences and unreliable signals toward building durable, first-party data assets. Specifically, we’ll cover: - Why the classic B2B and B2C buyer intent signals are becoming less reliable and what to look for instead. - How to navigate a new era of marketing measurement when privacy regulations and platform changes obscure the full picture. - The practical steps required to build a first-party data strategy that creates durable customer relationships, not just a larger database. To help me discuss this, I'd like to welcome, Alexi Hatch, CMO at Acoustic. About Alexi Hatch Alexi Hatch is Chief Marketing Officer at Acoustic, where she leads global marketing, brand, communications, product marketing, demand generation, and go-to-market strategy. Over the past decade, Alexi has helped enterprise SaaS companies grow by building brands people remember, modernizing…

People in this episode

Host: Greg Kihlström

Guest: Alexi Hatch

Topics covered

• customer relationship strategy
• first-party data
• marketing measurement
• B2B and B2C signals
• privacy regulations
• customer engagement

Keywords

• customer relationships
• marketing strategy
• first-party data
• B2B
• B2C
• privacy regulations
• marketing measurement

Mentioned in this episode

Organizations: Acoustic

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