Asana CMO Prachi Gore on realizing AI's true potential for marketing operations

About this episode

Prachi Gore discusses the operational impact of AI on marketing teams and the importance of collaboration.

What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work? Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrate work. When a technology like AI promises to accelerate individual tasks, true agility means ensuring that acceleration translates into collective momentum, not organizational friction. Today, we're going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We’ll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team’s workflow, and how that shift changes everything from campaign execution to the very structure of marketing itself. To help me discuss this topic, I'd like to welcome, Prachi Gore, CMO at Asana. About Prachi Gore Prachi Gore is the Chief Marketing Officer at Asana, where she leads the company's global marketing strategy and brand development. Prachi brings extensive experience scaling product-led B2B organizations, having previously served as SVP and Chief Marketing Officer at Checkr…

People in this episode

Host: Greg Kihlström

Guest: Prachi Gore

Topics covered

• AI in marketing
• team collaboration
• marketing operations
• agility
• campaign execution

Keywords

• AI
• marketing operations
• collaboration
• agility
• campaign execution
• productivity

Mentioned in this episode

Organizations: Asana, Checkr, SmartRecruiters

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