Criteo Chief Product Officer Todd Parsons on breaking down those channel silos

About this episode

Todd Parsons discusses the challenges of channel silos in modern marketing and the need for a unified customer journey approach.

Are the platforms you rely on most for growth also the biggest barriers to understanding it? Agility requires a clear view of the entire customer journey, not just the isolated moments within a single platform. This means brands must adapt their strategies to operate effectively across the open internet, not just within its walled gardens. Today, we're going to talk about a fundamental disconnect in modern marketing: while AI is enabling a consumer journey that is more fluid and dynamic than ever, many marketers are still planning, executing, and measuring their efforts in platform-specific silos. This can create a distorted view of performance and limit a brand's ability to drive real growth. To help me discuss this topic, I'd like to welcome Todd Parsons, Chief Product Officer & President of Performance Media at Criteo. About Todd Parsons Todd Parsons is Chief Product Officer and President of Performance Media at Criteo, where he leads the company’s global product and Performance Media organization. Since joining in 2020, he has been instrumental in transforming Criteo’s platform, advancing AI-powered solutions for predictive bidding, creative assembly, and merchandising…

People in this episode

Host: Greg Kihlström

Guest: Todd Parsons

Topics covered

• channel silos
• customer journey
• AI in marketing
• marketing strategy
• performance measurement

Keywords

• marketing technology
• AI
• customer experience
• growth
• platform-specific silos

Mentioned in this episode

Organizations: Criteo, Performance Media

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