Intuit Mailchimp's Head of Email Product discusses removing friction from martech

About this episode

Ose Amiegheme discusses the importance of removing friction in marketing technology and enhancing campaign performance through AI.

What's the hidden tax your organization pays every time a creative asset moves from a design tool to a marketing platform, and how can you shorten the time to gain important insights about how your campaigns perform? Agility requires more than just speed. It demands that we eliminate the friction between our systems and processes so teams can move from concept to customer with minimal translation errors and maximum impact. It also means that we need to find the best ways to understand campaign performance without requiring everyone in marketing to be a data scientist. We're going to discuss: - the persistent gap between creative design and marketing execution - the value that AI-based capabilities can add to the understanding of analytics and performance To help me discuss this topic, I'd like to welcome Ose Amiegheme, Head of Email Product at Intuit Mailchimp. About Ose Amiegheme Ose Amiegheme is a product leader building the future of creation and growth tools. Today, he leads product for Intuit Mailchimp’s Email and omnichannel campaigns creation experiences, shaping how small businesses create content, launch campaigns, and grow across channels. Previously, he led…

People in this episode

Host: Greg Kihlström

Guest: Ose Amiegheme

Topics covered

• martech
• email marketing
• AI in analytics
• creative design
• campaign performance

Keywords

• martech
• email product
• campaign insights
• AI capabilities
• creative design

Mentioned in this episode

Organizations: Intuit Mailchimp, TikTok, Adobe

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