LiveRamp's Daniella Harkins on distinguishing AI hype and real innovation

About this episode

Daniella Harkins discusses how to differentiate between genuine AI innovation and marketing hype in enterprise marketing.

With every vendor claiming their platform is a revolutionary AI silver bullet, how do enterprise leaders distinguish between genuine innovation and what's essentially just marketing hype wrapped in a new algorithm? Agility requires a clear-eyed strategy for adopting new technologies, especially AI, focusing on practical outcomes over speculative promises. Today, we're going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: - How to demystify AI for the broader marketing organization so your teams can actually use it. - Moving beyond theory to discuss tangible applications that drive efficiency and better customer experiences. - Why a solid data foundation isn't just important for AI, but is the absolute prerequisite for its success. To help me discuss this topic, I'd like to welcome, Daniella Harkins, SVP, Product GTM at LiveRamp. About Daniella Harkins Daniella Harkins is SVP, Product Go To Market at LiveRamp (NYSE: RAMP), the leading data collaboration platform. She works at the intersection of product and commercial teams to drive the structure and transformation of the two functions team toward…

People in this episode

Host: Greg Kihlström

Guest: Daniella Harkins

Topics covered

• AI innovation
• marketing technology
• enterprise marketing
• data foundation
• customer experience

Keywords

• AI
• marketing
• innovation
• data
• customer experience
• efficiency
• technology

Mentioned in this episode

Organizations: LiveRamp

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