ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world

About this episode

The episode discusses the gap between traditional sales training and real-world performance with a focus on AI-powered simulation.

How much of your marketing and CX investment is being undermined in the final mile by a sales conversation that goes off the rails? Agility requires our customer-facing teams do more than recite a script; they need the situational awareness to navigate complex conversations in real time. This capability isn't just a sales skill—it's a critical component of the overall customer experience. Today, we're talking about the gap between traditional sales training and real-world performance. Most reps forget the majority of what they learn, and classroom theory often fails to prepare them for the pressure and unpredictability of live buyer interactions. We'll explore how AI-powered simulation is moving beyond static role-play to create deliberate practice environments where teams can build the muscle memory needed for high-stakes conversations. To help me discuss this topic, I'd like to welcome, Sam Dorison, Co-founder and Chief Executive Officer at ReflexAI. About Sam Dorison Sam Dorison is the Cofounder and CEO at ReflexAI. An expert in artificial intelligence strategy and product deployment, Dorison has been involved with AI-powered products in industries ranging from mental health…

People in this episode

Host: Greg Kihlström

Guest: Sam Dorison

Topics covered

• sales training
• customer experience
• AI simulation
• real-world performance
• agility in sales

Keywords

• sales training
• customer experience
• AI
• simulation
• agility
• sales conversations
• performance

Mentioned in this episode

Organizations: ReflexAI, The Trevor Project

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