Making commercial road transport clean, fair and efficient.

About this episode

The episode explores Eurowag's branding project and its impact on the company's strategy and marketing.

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

People in this episode

Host: John

Guest: Juho

Topics covered

• branding
• transport
• marketing
• strategy
• rebranding

Keywords

• Eurowag
• branding
• transport
• marketing communications
• rebranding
• purpose statement

Mentioned in this episode

Organizations: Eurowag

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