The Bubbles Effect: Marketing + Mindset Monday (5/4)

About this episode

Nicole Bernard discusses the shift towards social-first search and its implications for marketing strategies.

What if your next customer isn’t starting on Google… but on social? In today’s Monday Marketing + Mindset episode, I’m diving into one of the biggest shifts happening right now: social-first search. With new data showing that people are moving across 11+ platforms before making a decision, it’s clear that the way we show up online matters more than ever. I break down what this means for your marketing, from the rise of short-form video and platforms like Reddit, to how SEO, PR, and social content all need to work together (not separately). If you’ve been treating social like a standalone task, this episode will shift your perspective. Today's mindset tip is a new concept that really stuck with me: the cost of inaction. Instead of just asking “what if it works?”… what if you actually calculated what happens if you don’t take action? It’s a simple but powerful reframe that might just change how you approach your next move. ✨ In this episode, I cover: Why social is becoming the new search engine What 11+ touchpoints means for your marketing strategy How to make your content more discoverable (without doing more) The “cost of inaction” mindset shift and how to apply it If you’ve been…

People in this episode

Host: Nicole Bernard

Topics covered

• social-first search
• marketing strategy
• short-form video
• SEO
• cost of inaction
• mindset shift

Keywords

• social media
• marketing
• SEO
• content discoverability
• mindset
• short-form video
• customer journey

Sponsors

The Society

Mentioned in this episode

Organizations: Reddit

Books & works: The Bubbles Effect

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• The Bubbles Effect: Wednesday Power Hour with Stefan Thomas · April 1, 2026 · 25 min
• The Bubbles Effect: Marketing + Mindset (3/30) · April 1, 2026 · 5 min
• The Bubbles Effect: Classic Bubbly Convo with Elizabeth Grand · March 28, 2026 · 36 min
• The Bubbles Effect: Wednesday Power Hour with Jen Rulon · March 25, 2026 · 30 min
• The Bubbles Effect: Marketing + Mindset Monday 3/23 · March 23, 2026 · 5 min
• The Bubbles Effect: Classic Bubbly Convo with Kate Hendrickson · March 21, 2026 · 41 min