The Business of Personal Brand Photography
In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and r...
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- 🇳🇿New Zealand · Marketing#822K to 18K
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—🎙 Sporadic cadence·111 episodes·Last published 2d ago - Monthly Reach
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2K to 18K🇺🇸71%🇳🇿29% - Active Followers
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400 to 3.6K
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 10/21/26 |  Your Client Isn’t a Genre | She came in for personal branding photos.Technically, that made her a personal brand client.Except she was also a woman, a mum, a business owner - and she was turning 50.And that mattered to her.So alongside the photographs she needed for her business, we created something entirely different. There was champagne, confetti, balloons and a stack of images that would never make it to LinkedIn.In this episode I explore the difference between being clear about your niche and becoming so rigid that you stop seeing the PERSON!Because your clients’ lives don’t stop after their photoshoot - and perhaps your relationship with them doesn’t have to either.LINKS :Learn about Shoot Caddy HERELearn more about learning inside of Academy HEREWanna get a one-on-one FREE strategy call with me? Book HERE | — | ||||||
| 10/13/26 | What If Your Marketing Problem Isn’t Actually Marketing? | She’d written the email.The database was there. The offer was there. She’d spent ages making the email look and read beautifully.There was just one tiny problem.She hadn’t sent it.This conversation happened during one of Paula’s community calls after a photographer admitted she felt as though nobody could see her business. And what initially sounded like a visibility problem turned into something quite different.Because sometimes the thing stopping our marketing isn’t a lack of ideas, another strategy or even procrastination.Sometimes pressing the GO button just feels uncomfortable... right?In this episode, Paula talks about what happens when marketing leaves the safety of our drafts and people finally get the chance to respond - or not respond. There’s also a spectacularly wrong marketing link, a mini-session client who didn’t say yes the first time, and Paula’s own admission that she’s sent plenty of things into the world that weren’t perfect.You’ll hear Paula explore why:Creating more marketing might not be the thing your business needs.Silence from potential clients can be very easy to misread.The stuff sitting unfinished in your folders might deserve another look.AI can make content easier to create, while leaving one very human part of marketing firmly in our hands.Maybe you don’t need another idea this week.Maybe you need to look at what’s already sitting there.LINKS :Learn about Shoot Caddy HERELearn more about learning inside of Academy HEREWanna get a one-on-one FREE strategy call with me? Book HERE | — | ||||||
| 9/28/26 | You’re Probably Better at This Than You Realise | We spend a LOT of time thinking about the photographs we deliver.And obviously, they matter.But the photograph isn’t the only product.There’s also the experience of being photographed by you.The way you give direction. The reassurance… The little things you do that simply make somebody feel looked after.None of those things might seem particularly extraordinary on their own.But stuck together, they become the experience of working with YOU.And if you’ve been doing them for years, there’s a good chance you don’t even notice them anymore.This episode is about recognising the value in what you’re already doingIn this Episode, I cover:Why we overlook the things we’re really good at.How the little things shape your client experience.Why those things are part of your brand.Cause you might already be doing far more than you realise, and the simple act of paying a little attention on the right areas could mean the world of difference to your bookings, and bottom line.LINKS :Sign up for our workshop Booked by Christmas HERELearn about Shoot Caddy HERELearn more about learning inside of AcademyHEREWanna get a one-on-one FREE strategy call with me? Book HERE | — | ||||||
| 9/16/26 | Stop Asking People to Buy 5 Minutes After They Find Out | When I was 18, I worked with three women in Ireland who spent months preparing for a one-week summer holiday.I thought they were completely ridiculous.Years later, I realised they understood something I’d been getting wrong in business.The anticipation was part of the experience.In this episode, I’m sharing what I accidentally taught me about marketing, and why we don’t need to wait until something is finished before we start talking about it.In this Episode, I cover:Why anticipation matters in marketing.Giving your ideas enough runway.Why last-minute marketing can feel salesy.Rethinking what it means to be “ready”.Taking some of the pressure off selling.LINKS :Sign up for our workshop Booked by Christmas HERELearn about Shoot Caddy HERELearn more about learning inside of Academy HEREWanna get a one-on-one FREE strategy call with me? Book HERE | — | ||||||
| 9/10/26 | Sometimes the Best Way Forward Is to Step Back | Have you been a little quiet in your business lately, and now coming back feels harder than it should?I’ve been there. In fact, that’s pretty much where I’ve been for the last little while.Behind the scenes, Alison and I made the decision to take a step back, so we could move forward.In this episode, I’m sharing what that quiet season taught me about business, visibility and the pressure we put on ourselves to constantly “show up”.Because nobody else is keeping score of how often you post, email or make a reel.And if you’ve been quiet, you don’t need some enormous comeback strategy.You just need to come back.In this Episode, I cover :Why taking a step back can actually move your business forward.The difference between being quiet and not showing up.Why nobody else is keeping score.Simplifying when business gets too complicated.How to start building momentum again.LINKS :Sign up for our workshop Booked by Christmas HERELearn about Shoot Caddy HERELearn more about learning inside of Academy HEREWanna get a one-on-one FREE strategy call with me? Book HERE | — | ||||||
| 1/28/25 |  Something big has happened… and I NEED to share it with you! | BOOK STRATEGY CALL WITH PAULAWhat if one decision could completely change the course of your photography journey? They say big changes usually start as small ideas, but this one caught me by surprise and grew faster than I ever expected. In this episode, I reveal the unexpected turn I never saw coming and why it’s had such a massive impact on me—breathing new life into my photography work. If you’ve been feeling like you’re on the edge of something new, this might be the spark you’ve been waiting for. No spoilers here—you’ll have to listen to find out exactly what happened and why I’m so excited for what’s next.BOOK STRATEGY CALL WITH PAULA | — | ||||||
| 10/21/24 |  SNAPSHOT - My Six-Figure Holiday Portrait Campaign | Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already?My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :)Listen to the full episode here…Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vjLearn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy | — | ||||||
| 10/1/24 |  What Every Personal Brand Photographer Should Know | I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru.I certainly tried on all of these roles when I first dipped my toe into this space.But I also quickly got overwhelmed by all the hats I was trying to wear too!In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a personal brand photographer.I dive deep into why it's important to stay in your lane and focus on what you do best.And how to ask the right questions to truly understand your clients' needs are without feeling the pressure to solve every aspect of their branding.If you are currently feeling overwhelmed trying to do ALL the things, then this is for you.In this episode, I share* Defining your role in personal brand photography* Having a clearer sense of your purpose* Developing the confidence to say no to tasks that aren't your responsibility* How to nail what YOU do best!Want more help with shooting, marketing & selling personal brand photographyand/or generally getting paid for your photography?Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free)📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)📷 Launch into Personal Brand Photography with Behind the Business (Join Here)📷 A Year of Learning inside PBE Academy (Check for availability)📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) | — | ||||||
| 8/27/24 |  The All-in-One Tool Every Photographer Needs with Margo Franklyn | Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography?Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing?If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketing...THIS IS THE EPISODE YOU NEED TO LISTEN TO... TODAY!Boudoir Photographer and winner of Shutterfest, Margo Franklyn shares her story and we explore how one powerful all-in-one tool designed especially for photographers, can replace multiple tools, automate your workflows, and help you focus more on your creative work.This is a must-listen for any photographer looking to take control of their business.In this Episode, Margo Shares :* The struggle of balancing creativity with business management* Managing & Nailing Social Media* Simplifying client communication* The impact of automation on her business successTry Lead Savage & Use code PBE30 to save $30 each month | — | ||||||
| 7/16/24 |  The Village That Supports My Photography Business (& Life!) | Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? Do you find yourself burning out by the end of a busy season, wishing you had more help?Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow… If this is poking your sore spots, you are all good, its common place in small business.But sometimes it is good to reach out and ask for a little help from time to time too!I’ve learned that letting go of control and collaborating with others not only lightens my load but also enhances the quality of my work. So I thought I’d introduce you to the amazing people who support me and explain how each role contributes to the smooth running of my business.In this episode, you’ll discover actionable ideas on how to start outsourcing tasks and building your own supportive team. Whether it’s hiring a VA, a videographer, or a makeup artist, I’ll share how finding the right people (and trusting them) can really create a collaborative environment. In this episode I share : Key roles that can support a small photography businessOutsourcing tasks big and smallAchieving work-life balance through collaborationWant more help with shooting, marketing & selling personal brand photographyand/or generally getting paid for your photography?Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free)📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here)📷 Launch into Personal Brand Photography with Behind the Business (Join Here)📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) | — | ||||||
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| 7/9/24 |  Real Talk - Navigating Tough Times | Have you been feeling the pinch lately? Are your bookings down and you are finding clients slower to book? Trust me, you're not alone. I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses.Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during these challenging times. There are ways to keep your business thriving even when the financial climate is tricky. And I want to give you some creative solutions.Rather than stewing in the doom and gloom, I want to help you become proactive :)In this episode, I share:Strategies to adapt to economic changesFinding the markets that you CAN serveStaying positive and proactiveWant more help with shooting, marketing & selling personal brand photographyand/or generally getting paid for your photography?Great! Start here for these and other trainings:📷 Future Proof Your Photography Business (Free Guide)📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here)📷 Watch BTS on Full Mini Brand Session (Watch for Free) | — | ||||||
| 6/5/24 |  Breaking Through Your Marketing Roadblocks | Are you drowning in a sea of marketing options, unsure of where to focus your efforts?Let’s be real… with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do.It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this.I firmly believe in the power of simple, effective marketing for long-term success. Yet, with the endless stream of information, it's no wonder you might feel frozen in place.Ultimately, I think you know this his podcast is all about helping you find your flow, achieve ease, and reap the rewards of owning your own business—both now and in the future.In this episode, I want to help you to “unfuss” yourself with your marketing, so you can start to make it easier on yourself to actually get things done!Let's ditch the "should's" and embrace the "do's" in your marketing strategy—starting now! | — | ||||||
| 4/30/24 |  My Perfect Day | Join Free Mini Brand Session Masterclass by Clicking HereOnce upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I couldn’t see which way was up.They walked me through an exercise to work out what my perfect day would look like.I know this may seem like a silly exercise to many, but I was working so hard for other people's outcomes I lost sight of what I wanted for me on a day to day basis.This was 7 years ago.And as I was recording todays episode of the podcast, I realised that “this day” - a Monday I experienced recently - was it!Now this “Monday” was not by any means one of the most remarkable days in terms of business, revenue or marketing.But it is the kind of day I have been building my business towards for years.And this is also what I like to help others to do, to build their business to serve them THEIR perfect day(in fact I have virtually a whole module inside of my course devoted to this outcome)So if you are feeling in need of inspiration about how the simplicity of one single day can bring another so much joyThen this episode is for you my friend. | — | ||||||
| 12/18/23 |  How Did YOU Kick Butt This Year? | LEARN WITH PAULAAs the end of the year approaches, it is time to take stock.However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did.So in this episode I want to take a small fraction of an exercise I guided my students throughIn the hope that this will help you to focus on what you did well as you look forward to a new year.Let’s lighten it up, look to the future with renewed hope and maybe a little emphasis on where you can focus on to make you happy and content in your photography business! | — | ||||||
| 10/4/23 |  Work Less, Earn More & Superpower your Photography Business with Chris Garbacz | I love software that helps me to save time, serve my clients better and make more money. Simple.And I really love software that just makes the whole process of setting up, operating and understanding all the tech stuff easier.Which is why I am a massive fan of Studio Ninja, and why I wanted so badly to chat with Chris Garbacz and introduce him and SN to you if you have not discovered them yet,Chris is an award winning wedding photographer, co-founder at Studio Ninjaand author of Shoot Like a Ninja, an Amazon Top 10 bestseller... just to name a few things!But rather than doing a "sales pitch"" for the software, I really wanted you to hear the guy behind the software, as I think that it is the people behind this photography business tool that is what makes it a standout for me.You can hear in his voice that he is passionate about helping us photogs, cause he is one, and he gets the struggle.I love sharing stories with Chris about the transition into seeing the light with automations and hearing the success stories of the studio ninja clients.And I especially am a big fan of how candidly he shares the origin story and how they overcame so many early obstacles on their journey of growth.Lots of lessons in this one for sticking the path, and even if you don't geek out on automations and this tech stuff like I do there is still so much gold in this one. LEARN WITH PAULA - https://www.paulabrennaneducation.com/learn CHECK OUT STUDIO NINJA - https://app.studioninja.co CHECK OUT CHRIS GARBECZ - https://www.chrisgarbacz.com.au | — | ||||||
| 7/17/23 |  Behind the Lens: Celebrating 50 Cool Personal Branding Clients | Here's a shoutout to all my amazing clients to celebrate our 50th Episode! | — | ||||||
| 7/10/23 |  Time blocking for mental health and business wellbeing | Learn With PaulaOne of the things I have struggled with a lot through my career is, overwhelm.That is really the only word for it.Let’s face it - when you are a solopreneur as the grams would call it, you have to do everything and feel like you have to be everywhere for everyone.And as much as it is lovely to be able to facilitate the needs of others as much as you can, this can just leave you with an empty cup.In this episode I wanted to share openly and honestly the one main thing I have learnt to do to make sure I don’t burn out.In this episode, I share: How I avoid compromising my focusMy exact schedule I try to keep in 2023My love of closing open loops! | — | ||||||
| 1/11/23 |  Creating YOUR Dream Photoshoot Experiences | FOR MENTORING + LEARNING WITH PAULA CLICK HEREAs a photographer it is so easy to always be putting what you think are the needs of your clients first, that oftentimes you don’t focus on the kind of experience YOU want to create.In this episode I wanted to share how prioritising HOW you want to create for your clients can help to not only make your experience feel more in flow, but in creating YOUR dream experiences you will also help to attract YOUR dream clients!I am all about working with people who inspire me, and by creating a higher level of experience I am bless to work with people who light me up ALL the time!So now I have created a business model and mastered the best ways to ensure that my clients needs are met whilst also providing an awesome experience for everyone (me included!)So tune in as I share how I now run my business and the effective methods that allow me to capture great images in a way that feels (and looks) great!To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW! | — | ||||||
| 12/26/22 |  2022 Reflections And Planning Ahead For the Next Year | FOR MENTORING + LEARNING WITH PAULA CLICK HERE I just can’t contain my excitement that we have reached the end of 2022. It was indeed a crazy year filled with good and bad surprises that made impact on both our personal and business lives. And so today’s episode, I have decided to share my 2022 reflections and planning ahead for the next year.Most people choose a word or theme that best describes their plans and intentions for the new year but I just want to chase feelings.So for 2023, I want to be chasing inspiration. I learnt that whenever I go after what makes me inspired, the flow, connection, and intimacy automatically follow through.Tune in as I share how following what inspires me allowed me to map out my 2023 plans.To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW! | — | ||||||
| 12/5/22 |  My Number One Favourite Marketing Tool And Why I Love It | FOR MENTORING + LEARNING WITH PAULA CLICK HERE Fun fact: Old-school marketing is not dead. Often it’s the simplest tools that can make the biggest impact. My number one go-to marketing tool is email. It may sound old-fashioned, but it still stands as a powerful way to reach customers and get your message out there. One of the main reasons I love email marketing is its accessibility. You don’t need any special equipment or skills to get started - all you need is an email address and a computer. Even if you don’t have tech expertise, you can easily create beautiful newsletters, automated messages, and promotional offers without breaking a sweat. Believe it or not, I'm not a techy person, yet I was able to quickly learn the basics of email marketing and start making an impact with my campaigns.If you want the most bang for your buck, you can’t go wrong with email. Listen to this episode now to learn more about how you can supercharge your email marketing. To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW! | — | ||||||
| 9/6/22 |  Should you have separate platforms for your business? | FOR MENTORING + LEARNING WITH PAULA CLICK HEREIn this episode Paula will help you figure out whether you should have separate websites and/or Facebook and Instagram accounts for your business. This is a question Paula gets all the time from her clients, particularly when they start offering different services, i.e. Portrait Photography and Wedding Photography and she is going to speak to when it serves to keep them separate and when it can be a damaging business move. To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW! | — | ||||||
| 8/19/22 |  How Personal Branding Photography Changed Alison's Life - Student Spotlight | FOR MENTORING + LEARNING WITH PAULA CLICK HEREIn this episode Paula is joined by a very special guest, Alison McWhirter. Alison felt stagnant within her photography business and was unsure of what direction. Alison was recommended Paula’s breakthrough program by a friend, and after completing the course, Alison has jumped ship into the personal branding photography world and isn’t going back! The two talk about Alison’s journey before making the switch and how much Alison’s life and business has changed since. To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW! | — | ||||||
| 7/17/22 |  I Don’t Love Social Media, This is How I Make it Work For Me | FOR MENTORING + LEARNING WITH PAULA CLICK HEREDo you struggle using Social Media Platforms? Over-thinking what to post, which leads to procrastination and self doubt, resulting in no post at all. With the ever growing desire for social media presences, it can be extremely overwhelming navigating this space and knowing how to best use it for what your needs are.Today, Paula lets us in on a confession. She isn’t Social Media’s biggest fan, which has actually allowed Paula to discover what platforms she likes to interact on and how to use them effectively. Listen in as Paula gives you her 5 tips to keeping up with your social media post schedule and creating a feed that shows your personality. To access the Pivot, Grow and Create guide mentioned in this episode, click here.To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW! | — | ||||||
| 7/10/22 |  Make it Easy for Your Clients to Say YES! | FOR MENTORING + LEARNING WITH PAULA CLICK HERERemember when it was easy to just pop an ad in the yellow pages and gain your clientele. We now have so many areas for clients to find you, so how do you engage them and make it easy for them to say yes!In this episode, Paula chats about how you can best serve your clients and make it an easy process for them. She challenges you to deep dive through your website, checking through all the nitty gritty details, like links, contact information and that what you do is clearly displayed and understood. She really wants to ensure all your process before, during and after working with your client is seamless, engaging and most importantly easy for your clients. Send us a DM or email for a link to your free PDF cheat sheet mentioned in this episode.To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW! | — | ||||||
| 7/4/22 |  Outsourcing the Photo Editing | FOR MENTORING + LEARNING WITH PAULA CLICK HEREFor photographers, editing is a huge part of every shoot. If you are constantly on the go, shooting at locations, editing is a time consuming part that you probably don't have time for. So you thought, do I hire a retoucher or do I use a third party company to handle this for me?Today, Paula sits down and talks all about just this! She has experienced it all, from outsourcing her work to a third party company, to now having a full time retoucher as one of her team. She sheds light on her experiences and the ins and outs of what work and what doesnt work. To get to know Paula and get insight into her work, click here & Follow her on Instagram here.Remember to SUBSCRIBE and FOLLOW! | — | ||||||
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Chart history for The Business of Personal Brand Photography
Peaked at #82 in New Zealand, currently #82 in New Zealand.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| New Zealand | — | #82 | #82 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.