A cybersecurity giant going back to the future : Maria McLaughin, Abnormal AI

About this episode

The episode discusses the rebranding journey of Abnormal AI through a partnership that emphasized chemistry and mutual respect.

In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Wei Kee (Client Services Director at Shaped By) sat down with Maria McLaughlin (Senior Director, Global Brand and Creative at Abnormal AI) and Tom Ovens (Creative Director at Shaped By) to explore how they successfully navigated a full-scale rename and rebrand, and unpack: How a partnership based on chemistry and mutual respect delivered an extraordinary outcome.The criticality of gettin...

People in this episode

Host: Wei Kee

Guest: Maria McLaughlin

Topics covered

• cybersecurity
• branding
• rebranding
• partnership
• business strategy

Keywords

• cybersecurity
• rebranding
• Abnormal AI
• business partnership
• creative strategy

Mentioned in this episode

Organizations: Abnormal AI, Shaped By

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