Evolving a beloved brand without breaking trust: Myra El-Bayoumi, Redis

About this episode

Myra El-Bayoumi discusses the challenges of modernizing the Redis brand while maintaining trust with its developer audience.

When Myra El-Bayoumi joined Redis as VP Brand and Corporate Marketing, she was handed two pretty major challenges: modernise the brand, and build a world-class internal agency from scratch. Oh, and do it all in six months. On this episode of The Changemakers, Dave sits down with Myra to unpack how she evolved one of tech's most beloved brands without alienating its developer audience. Myra walks through the brief she inherited in September 2023: refresh a brand with serious heritage, bu...

People in this episode

Host: Dave

Guest: Myra El-Bayoumi

Topics covered

• brand evolution
• marketing strategy
• internal agency
• developer audience
• corporate branding

Keywords

• brand modernization
• corporate marketing
• internal agency
• tech branding
• developer trust

Mentioned in this episode

Organizations: Redis

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