Growing a scale-up brand through iteration and experimentation: Aviv Canaani, Datarails

About this episode

Aviv Canaani discusses the importance of branding in B2B growth and shares his journey in transforming sales strategies at Datarails.

We’re back! After a little hiatus between new guest episodes, we return in style as Dave sits down with Aviv Canaani, Chief Revenue Officer at Datarails, to discuss his firm belief that there is no real way to grow a B2B company without building a brand - especially not today. Aviv shares his unique journey from marketing leader to Chief Revenue Officer, and how he transformed a traditional outbound sales machine into a high-growth inbound powerhouse through a constant process of experimentat...

People in this episode

Host: Dave

Guest: Aviv Canaani

Topics covered

• B2B growth
• branding
• inbound marketing
• sales transformation
• experimentation

Keywords

• B2B
• branding
• inbound sales
• experimentation
• marketing leadership

Mentioned in this episode

Organizations: Datarails

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