
Five Years of Shaped By: Nick Farrar, Shaped By
From The Changemakers by Shaped By
April 9, 2026 · 53 min · Episode 68
About this episode
Nick Farrar reflects on the five-year journey of transforming Workbrands into Shaped By, a B2B creative agency.
Five years ago, we did something that felt a little like a risky move and a lot like a revolution. We moved away from our 16-year-old identity as "Workbrands" to become Shaped By, an independent B2B creative agency for the tech world. In this very special episode of The Changemakers, Dave Corlett sits down with our Founder and CEO, Nick Farrar, to reflect on the half-decade journey of bringing bold creativity and brand momentum to the B2B tech market. Nick pulls back the curtain on why he dec...
People in this episode
Host: Dave Corlett
Guest: Nick Farrar
Topics covered
- B2B marketing
- creative agency
- brand identity
- technology
- entrepreneurship
Keywords
- Shaped By
- Workbrands
- B2B
- creative agency
- Nick Farrar
- Dave Corlett
- technology
- branding
Mentioned in this episode
Organizations: Shaped By, Workbrands
More episodes of The Changemakers
- Protecting your brand voice as you scale: Justin Ballantine, Shaped By · June 1, 2026 · 44 min
- Build your own brand, not someone else's : Alex Waite, Shaped By · May 13, 2026 · 42 min
- Evolving a beloved brand without breaking trust: Myra El-Bayoumi, Redis · April 22, 2026 · 43 min
- Growing a scale-up brand through iteration and experimentation: Aviv Canaani, Datarails · March 9, 2026 · 35 min
- A cybersecurity giant going back to the future : Maria McLaughin, Abnormal AI · January 27, 2026 · 31 min
- Yin needs Yang - Your visual and verbal brands in powerful harmony : Simon Tandy and Justin Ballantine, Shaped By · January 20, 2026 · 42 min
Explore listener stats, chart rankings, contacts and more on the The Changemakers podcast page.