Episode 21: Founder Voice: Hans Skillrud – Termageddon

From The Content Goodies Podcast by The Content Lab

January 8, 2026 · 38 min · Episode 21

About this episode

In this episode, Abby interviews Hans Skillrud about the journey of Termageddon and the importance of brand personality and customer support.

In this first episode of our Founder Voice series (exciting), Abby sits down with Hans Skilrud (Termageddon). He’s a former agency owner, educator-at-heart, and the rare person who can talk website compliance without making you feel like you’re back in school. Hans shares the real story behind Termageddon, how they’ve built a brand with actual personality, and why good support is a bigger differentiator than most founders realise. What we yapped about: How Hans went from running a web agency to going all-in on Termageddon Why using AI for legal/policy text can backfire in spectacular fashion How Termageddon’s brand voice was designed to match real agency people Their “treat people like humans” support approach How humour + serious subject matter can work together Honourable mentions: Hans on X Termageddon Termageddon Agency Partner programme CIPA – California Invasion of Privacy Act The Admin Bar

People in this episode

Guest: Hans Skillrud

Topics covered

Founder Voice
website compliance
branding
customer support
AI in legal text

Keywords

Termageddon
agency owner
humour
serious subject matter

Mentioned in this episode

Products: Termageddon

Books & works: Founder Voice

Places: California