Episode 24: Content Bites: Marketing to Millennials

Episode 24: Content Bites: Marketing to Millennials

From The Content Goodies Podcast by The Content Lab

February 10, 2026 · 9 min · Episode 24

About this episode

This episode explores what Millennials value in brands and how to effectively market to them.

If your idea of “marketing to Millennials” still looks like a Facebook post from 2012, this episode is for you. In this Content Bites episode, Mia looks at what’s important to Millennials when it comes to brands, buying decisions, and trust (and why trying too hard is usually the fastest way to lose them). What we yapped about: Why Millennials don’t really do brand loyalty Where they actually spend their time online The kinds of brands they’re more likely to trust What makes them want to buy what you’re selling How to talk to them without sounding painfully out of touch

Topics covered

  • Marketing
  • Millennials
  • Brand Loyalty
  • Online Behavior
  • Trust

Keywords

  • Millennials
  • Marketing Strategies
  • Brand Trust
  • Consumer Behavior

Mentioned in this episode

Books & works: Content Bites

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