Episode 27: Founder Voice: Alex Faiers – Addictivity

From The Content Goodies Podcast by The Content Lab

March 17, 2026 · 42 min · Episode 27

About this episode

In this episode, Abby chats with Alex Faiers about his extensive experience in the recruitment sector and shares insights on agency growth and marketing strategies.

In this episode of our Founder Voice series, Abby chats to Alex Faiers, agency mentor and founder of Addictivity and Recsites, two agencies built exclusively for the recruitment sector. With 26 years in digital (yes, he started pre-Google), Alex has worked with over 500 recruitment agencies and is bringing all that hard-won wisdom to this week’s episode! If you’re growing an agency, leading a team, or figuring out how to stand out without becoming “that” LinkedIn person: this one’s worth a listen. What we yapped about: “Niche until it hurts” (and why it works) Why recruitment is weirdly allergic to marketing spend Proving ROI when your clients want instant results On-camera awkwardness and what actually helps What “thought leadership” actually looks like when it works The content plan that stops the blank-page panic Honourable mentions: Alex on LinkedIn Addictivity Recsites

People in this episode

Guest: Alex Faiers

Topics covered

recruitment
marketing
agency growth
thought leadership

Keywords

digital marketing
ROI
content planning
LinkedIn

Mentioned in this episode

Products: Addictivity, Recsites

Books & works: Founder Voice: Alex Faiers, Founder Voice