Episode 23: Founder Voice: Kyle Van Deusen – The Admin Bar

From The Content Goodies Podcast by The Content Lab

January 27, 2026 · 41 min · Episode 23

About this episode

In this episode, Abby interviews Kyle Van Deusen about building a successful WordPress community and the challenges of agency life.

In this Founder Voice episode, Abby sits down with Kyle Van Deusen – founder of Ogal Web Design and The Admin Bar, one of the biggest WordPress communities out there! We get into what it takes to keep a big community from becoming a mess, how Kyle thinks about culture, and why the best ideas usually start with “I have a problem, surely someone else has this too.” What we yapped about: Kyle’s path into agency life (and why he’s now fully unemployable) Building a community that feels like “we’re in the trenches together” Proposal Swap and other ideas born from real problems The power of “Imperfect actions” Finances, margins, and keeping the tax man happy Honourable mentions: The Admin Bar Ogal Web Design Website Owner’s Manual (WOM) Barfly community Yoast SEO

People in this episode

Guest: Kyle Van Deusen

Topics covered

community building
agency life
WordPress
culture
problem-solving

Keywords

Founder Voice
The Admin Bar
Ogal Web Design
Imperfect actions
Proposal Swap

Mentioned in this episode

Products: The Admin Bar, Ogal Web Design, Website Owner’s Manual (WOM)

Books & works: Founder Voice