The CEO’s Guide to Human-Centric Transformation – Once You See It | EPS #59
From The CX Quantum Leap by Zanna van der Aa
November 27, 2025 · 38 min · Season 1 · Episode 59
About this episode
Dr. Zanna van der Aa discusses how CEOs can effectively implement human-centric transformation in their organizations.
Most CEOs agree Customer Experience drives business results. But few know how to make it work beyond the buzzwords. In this episode, Dr. Zanna van der Aa shares the CEO án CX transformation lead perspective of her new book Once You See It — a practical guide for leaders who want to make human-centric transformation measurable, scalable, and real. You’ll learn: Why 4 out of 5 CX programs fail — and how CEOs can prevent itThe three-layered model to ignite, scale, and inspire transformationHow...
People in this episode
Host: Dr. Zanna van der Aa
Topics covered
- Customer Experience
- human-centric transformation
- CEO leadership
- business results
- CX programs
Keywords
- Customer Experience
- CX transformation
- business results
- leadership
- human-centric
Mentioned in this episode
Organizations: CX programs
Books & works: Once You See It
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