Beware, Be Kind of Viral Influencers

Beware, Be Kind of Viral Influencers

From The Digital Restaurant by Carl Orsbourn

August 18, 2025 · 46 min · Season 2 · Episode 12

About this episode

Carl Orsbourn and Mike Duffy discuss the impact of technology and social media on the restaurant industry.

Send us Fan Mail In this episode of The Digital Restaurant, Carl is joined by Emmy Award–winning storyteller Mike Duffy of Yum Crunch. Together they break down five timely stories shaping restaurants and tech: McDonald’s bets on web ordering through DoorDash—does convenience outweigh control?Yum Brands’ Byte platform fuels $9B in digital sales and rewrites the restaurant tech stack.Social listening lessons: Cracker Barrel’s backlash vs. KFC’s potato wedge comeback.Drone delivery’s tipping poi...

People in this episode

Host: Carl Orsbourn

Guest: Mike Duffy

Topics covered

  • restaurant technology
  • digital sales
  • social media
  • drone delivery
  • influencer marketing

Keywords

  • restaurant tech
  • digital sales
  • influencers
  • social listening
  • drone delivery

Mentioned in this episode

Organizations: McDonald’s, DoorDash, Yum Brands, Yum Crunch, Cracker Barrel, KFC

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