
Beware, Be Kind of Viral Influencers
From The Digital Restaurant by Carl Orsbourn
August 18, 2025 · 46 min · Season 2 · Episode 12
About this episode
Carl Orsbourn and Mike Duffy discuss the impact of technology and social media on the restaurant industry.
Send us Fan Mail In this episode of The Digital Restaurant, Carl is joined by Emmy Award–winning storyteller Mike Duffy of Yum Crunch. Together they break down five timely stories shaping restaurants and tech: McDonald’s bets on web ordering through DoorDash—does convenience outweigh control?Yum Brands’ Byte platform fuels $9B in digital sales and rewrites the restaurant tech stack.Social listening lessons: Cracker Barrel’s backlash vs. KFC’s potato wedge comeback.Drone delivery’s tipping poi...
People in this episode
Host: Carl Orsbourn
Guest: Mike Duffy
Topics covered
- restaurant technology
- digital sales
- social media
- drone delivery
- influencer marketing
Keywords
- restaurant tech
- digital sales
- influencers
- social listening
- drone delivery
Mentioned in this episode
Organizations: McDonald’s, DoorDash, Yum Brands, Yum Crunch, Cracker Barrel, KFC
More episodes of The Digital Restaurant
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- Will Synthetic Data Drive 80% of all Restaurant Decisions? · November 24, 2025 · 29 min
- Great Buy or Great Sell? - Spyce heads to Wonder · November 10, 2025 · 26 min
- Chat GPT & The End of Marketplaces? · October 13, 2025 · 28 min
- Build vs Buy - The Question every Restaurant Exec must answer · September 29, 2025 · 30 min
- Is First Party Ordering Losing the Fight? · September 15, 2025 · 30 min
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