
Is First Party Ordering Losing the Fight?
From The Digital Restaurant by Carl Orsbourn
September 15, 2025 · 30 min · Season 2 · Episode 14
About this episode
Carl and guest Markus Pineyro discuss the challenges and implications of first-party ordering in the restaurant industry.
Send us Fan Mail This week, Carl welcomes special guest host Markus Pineyro of Oomi Kitchen to dive into five major stories shaping restaurants and technology. Is first-party delivery really the answer? We explore the economics, customer experience, and hidden costs behind running your own fleet.Burger King’s security scare: An ethical hacker exposes vulnerabilities at RBI. What lessons should operators learn about digital risk and communication?DoorDash’s commerce platform expansion: W...
People in this episode
Host: Carl Orsbourn
Guest: Markus Pineyro
Topics covered
- first-party ordering
- restaurant technology
- delivery economics
- digital risk
- customer experience
Keywords
- first-party delivery
- restaurant technology
- customer experience
- digital risk
- DoorDash
Mentioned in this episode
Organizations: Oomi Kitchen, Burger King, RBI, DoorDash
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